A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress?
This comprehensive guide to finding and keeping the job you want will answer these questions and much, much more; packed with invaluable information and insider observations, it includes:
- A thorough overview of different PR sectors and disciplines
- An excellent step-by-step guide to creating an effective PR CV
- Helpful job application tips
- Indispensable advice on how best to represent yourself in an interview
- Top advice from leading industry figures
- A recommended reading list and directory of useful contacts
‘How To Get A Job In PR’ is the essential communications industry primer, which no aspiring PR should do without.
10% of royalties will be donated to the Taylor Bennett Foundation.
“There has never been a more exciting time to work in public relations. This book is a must read guide to finding your first job. Sarah has helped countless people start out and develop their careers and now wants to help you.”
Stephen Waddington, European Digital & Social Media Director at Ketchum & CIPR President 2014
“PR is on the up. While other industries shrank during the recession, PR grew, and grew strongly. Competition for that entry-level job is accordingly fierce -so if you want to break into PR, immerse yourself in this book. It’s an investment you’ll never regret.”
Francis Ingham, Director General, PRCA
Contributors to How to get a job in PR:
Elizabeth Adams, Iain Anderson, Michele Andjel, Leke Apena, Nina Arnott, Lawrence Atkinson, Bolu Babalola, Richard Bailey, Robert Bailhache, Brian Beech, Antonia Betts, Liz Birchall, Simon Brocklebank-Fowler, Jo Burkill, Di Burton, Victoria Brough, Tajah Brown, Whitney Brown, Liz Bridgen, Ian Burge, Matt Cartmell, Jonathan Charles, Jonathan Clare, Nick Clark, Gene Cleckley, Adam Clyne, Robert Cole, Simon Collister, Brendon Craigie, Jane Crofts, Seri Davies, Andraea Dawson-Shepherd, Mark Demery, Nick Ede, Jackie Elliot, Vernon Everitt, Jane Fletcher, Giles Fraser, David Gallagher, Nicola Gibb, Lorna Gozzard, Francis Graham, Lucie Harper, Neil Hedges, Julian Henry, Samantha Howard, Francis Ingham, Joe Jenkins, Avril Lee, John Lehal, Charles Lewington, Cat Macdonald, Ben Matthews, Steve McCool, Heather McGregor, Monique McKenzie, Dominic McMullan, Lekha Mohanlal, John Moorwood, Trevor Morris, Palissa Osei-Owusu, Alex Pearmain, Robert Phillips, Stewart Prosser, Chris Reed, Rebecca Salt, Philip Sheldrake, Paul Simpson, Donald Steel, Hilary Stepien, Gareth Thompson, Brigitte Trafford, Stephen Waddington, Andrew Walton, Faye Wenman, Toyosi Wilhelm, Steffan Williams, Philip Young.
“This guide is straightforward without being patronising…” Sophie Longley, Behind the Spin, full review here
“…the holy grail for anyone who wants a detailed understanding of how to PR industry operates.” Aakriti Kaushik, PR Buddy, full review here
“Reading through the book, I was struck by some of the honesty of some of the chapters – this isn’t a glossy image of working in PR and Communications, it’s the reality of long, often unsociable hours, but rewarding work. That alone makes it stand out as a recommended read.” Rachel Miller, All Things IC, full review here
“…a comprehensive guide to finding and keeping the PR job you dream of..” Ben Matthews, full review here
“This book doesn’t dodge any issues…” Stephen Waddington, Two-way Street, full review here
“This book pulls no punches as to what to expect once you’ve clinched a job.” Carol Arthur, Quest PR blog, full review here
“I recommend every future PR practitioner should get their hands on this book; it’s current, fresh and the secret to success!” Danielle Griffiths, Confessions of a Media Student, full review here
“I can see this easily being my PR job bible” Lauren Rote, Uni Confessions, full review here
“I cannot stress the brilliance of this book enough” Loryn Good, Ordinary Acts of Bravery, full review here
“I advise every student interested in PR to read this book” Natasha Pryjmachuk, Piece of PR, full review here
In the news:
03/12/13 – Gorkana – PR careers advice book launches
27/11/13 – The Spin Alley – Can a book really tell you how to get a job in PR?
18/10/13 Two-way Street – 30 minutes to get ahead and get a job in PR (and other sectors)
08/10/13 Gorkana – Industry bodies launch careers guide
07/10/13 Behind the Spin – Insider’s book tells ‘How to get a job in PR’
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