Category Archives: PR

Why ‘How to get a job in PR’ includes PR practitioners AND academics

ImageI am just one person with one opinion.  I happen to think my opinion is valid when it comes to giving job hunting advice to entry-level job seekers – I have a lot of success of helping graduates securing their first PR positions – but it is by no means the ONLY opinion that matters.  That’s why when I was researching for ‘How to get a job in PR’ I decided that it was important to include the views of PR pracititioners.  Entry-level PRs need to hear from employers that the advice I’m giving them is sound, and it’s great to get tips from the horse’s mouth too.

But I didn’t stop there.  I decided to ask PR academics for their views too.  Very rarely do you see academics and practitioners quoted in the same article or book, but I think it’s absolutely essential that the industry pays closer attention to what academics have to say and that practitioners and academics work together to attact great talent to the profession. Continue reading

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Why I chose to self publish

The world of publishing is complex and seemingly difficult to break into. We’ve all heard the stories of how successful authors were turned away by agents and publishers dozens of times before they were signed up – including writers like Stephen King and JK Rowling.   Continue reading

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How to get a job in PR – Launch date announced

About a year ago, I started thinking looking around for a careers book to recommend to graduates and other entry-level job seekers.  Something that would tell them all about PR, and how to go about getting a job in the industry.  A quick search on Amazon revealed that there actually isn’t any useful books on the subject – so I decided to write one. Continue reading

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How to prepare for a PR job interview

interview prepThere are lots of articles around on interviewing skills, including mine here and here.  But what should you be doing to prepare for the interview before you even walk through the door?  Here are my top five tips on preparing for PR job interviews: Continue reading

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10 ways to start writing for a PR career

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Writing skills are highly prized by PR employers but if you’ve had three (or more) years of writing essays and dissertations, how do you go about changing your writing skills to be relevant to a PR career? Continue reading

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Filed under Careers, Graduates, PR

Ten tips for new graduates

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So you’ve just left university and you’re hankering after a job in PR.  What should you be doing?  Here are my ten top tips.  Continue reading

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Filed under Careers, Graduates, PR

Rude graduates don’t get jobs

 

rudeStats on graduate employment make depressing reading.  It is one of the hardest times ever to leave university and secure a graduate level job.  My trainees worked out it was taking them on average 33 applications to secure an interview.  AN INTERVIEW, not even a job offer!  These are well trained grads who write great cover letters and have sparkling CVs which experienced PR headhunters have combed through in great detail, and even they struggle.

 

Which is why I was surprised on Monday when six out of twenty graduates invited to come along, didn’t turn up for the Taylor Bennett Foundation assessment day.  Two¸I believe, had genuine reasons not to be there but the other four contacted us after 8pm on the day before to say they  wouldn’t be turning up.  One said “I’ve had a change of circumstance”.  What could possibly change on a Sunday night that they didn’t know about on the Friday?

 

None of them had the balls to call us on the phone.  Even the two with genuine reasons. They all sent vague emails.  That really grips my shit.  It’s rude, and cowardly.  Although in the past we’ve had some who haven’t turned up and haven’t bothered to contact us at all and that is unforgiveable.

 

To get an assessment invitation they had to fill in a very very long application form.  It is deliberately long to test commitment to the programme and to give me the opportunity to check out whether they write well and whether they have the right motivation to be selected.  Then they have to attend a two hour pre-assessment briefing where they are given a rundown of what the assessment day entails and a presentation topic which they have to spend several hours preparing in advance.  Finally, they have to complete a 30 minute online personality suitability test.  It’s hardcore.  It’s detailed.  It’s designed for us to get the best.  These six graduates completed all these stages and yet still didn’t show for the assessment.

 

They are told, even if they don’t secure one of the eight coveted spots on our programme we will give them very detailed and honest feedback.  This takes considerable time and effort by our assessors and our Programme Manager who has to collate all of the handwritten notes from the day.  It is feedback they are never likely to get anywhere else.  It is unique to us and it is our way of helping more than just the graduates who join us for the ten week traineeship.  Only about one in ten grads bother to reply to us to say thank you for the feedback.  Manners, it seems, are not taught at university.

 

If I were a grad in this economic climate, I would have to be on my deathbed to not to turn up to such an amazing opportunity.

 

In a way, those graduates did us a favour.  It saved us the job of weeding them out as unreliable and uncommitted during the assessment process.  However, they did not do other grads a favour.  If they had given us enough notice – say, Friday lunchtime – then we could have invited others to have taken their place and have a shot at getting a place on the TBF programme.

 

So if they apply again, their applications will automatically go in the bin.  We don’t take rude and selfish people at the Taylor Bennett Foundation, and I suspect other employers won’t either.

 

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