Category Archives: PR

PR Graduate Recruitment Schemes

Over the past couple of years I’ve spent a lot of time giving job hunting advice to recent graduates.  Given that they’ve graduated in the worst economic climate since the ’30s, they need all the help they can get I reckon.

We recently started investigating which PR agencies have graduate recruitment schemes and what their application criteria is.  Here’s what we came up with but I am pretty sure there are plenty more out there.  If your agency would like to be included in this list, let me know.

PR Graduate Recruitment Schemes

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Filed under Careers, Graduates, PR, Students

Social Media; The Death of Print?

Thecomputerdemandsablog

Well here I am again advertising something…. it will stop soon… However this may be of interest as it touches on social media and PR, both of which are meant to be featured regularly on this blog.

Unicorn Jobs in conjunction with our sister company, Taylor Bennett, is hosting a round table called, erm, "Social Media; The Death of Print?"  It’s on March 10th at the Charlotte Street Hotel.  If you’re a Facebook user you can see details here: http://www.facebook.com/event.php?eid=8541632674

If you’re not a Facebook user how do you ever get invites to anything?  Email me and I’ll send you something in plain text.

It should be a hotly debated topic.  If you know bugger all about social media then all the better, we will introduce you to the world of blogs, podcasts and virtual worlds.  (I saw Second Life on a CSI episode the other night…. that may be a whole other post).

Anyway, if you want to come send an email to socialmedia@unicornjobs.com and say you’d like to be there. 

What’s more, you get to meet me and have a beer.  What more could you want?

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Filed under PR, Social Media

PR Vlogs

Inspired by the Golin Harris vidos of their away days (as mentioned by Alex Pearmain), I had a quick scout around YouTube this morning for other PR vids.  Here’s a selection….

Golin Harris

Hill and Knowlton Graduates 2006
http://www.youtube.com/watch?v=9jhPJlIAfRc
(Embedding of this vid is disabled by request apparently!)

Edelman
Recruitment ad

Weber Shandwick
Multicultural communications insights

Burson Marsteller
A minute with Robert Leaf

Fleishman Hillard
FH Away Day

Cohn & Wolfe
Promo Piece

Borkowski
Borkowski Movey

Mark Borkowski Virgin Megastore video blog

Cake
Cake Showreel

Cake – This is what we do

Waggener Edstrom
Lunatic Fringe 2007

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Filed under PR, Vlogging

The Sunday Times 100 Best Companies

Indigo Red will be moving offices in the next couple of months.  My husband, who works for a removal firm, came with me to the office on Saturday to work out how much the move is going to cost us (his labour is free, but I’m not sure I could pay his work mates in kind). In a minor panic that he will realise my work life is not quite as organised as my home one, I had a bit of a tidy up of my desk on Friday.  Among the old interview notes and endless business cards I found a copy of The Sunday Times 100 best companies to work for, 2007.  It’s been lurking there since March as I had intended to blog about it, and somehow had slipped between an old pile of payslips and some HR trade mags.

So anyway, only a mere 5 months late and here I am ready to write about it.

I thumbed through it once more and scanned the list for PR companies.  Only 1 PR agency made the top 100, Hill and Knowlton, who scraped in at number 91.  Scanning through the piece on them there are some things which are unsurprising; the male/female ratio is 36:64 – still a considerably better distribution of the sexes than some agencies, and the average age of an H&Ker is 32.  There is considerable attention given to the free scoff and booze you can get there – free breakfast and free food after quarterly meetings, plus an onsite bar.  However, they score some of the lowest scores in the 100 in terms of work life balance, as nearly half the staff said they felt they spent too much time working.

Still, I wonder what the 88% that said they have fun with their colleagues are up to?

On a slightly different tangent, I also looked for recruitment consultancies.  There are a whopping 14 recruitment companies in the top 100, with Hill McGlynn & Associates topping the list at number 12.  Impressive numbers from the recruitment industry.

As these Best Company rankings are voted for by the employees, it begs the question are recruitment companies better at their own employment PR than the PR experts?

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Filed under PR, Recruitment

Fullrun’s Blogger Roundtable

Fullrunlogowhite

I went off to the swish Soho Hotel last night as we sponsored Fullrun’s Consumer Blogger Roundtable.  The boss is  always up for sticking a bit of money behind a bar. 

The event kicked off with a panel of five, Michael Parsons from CNET, Chris Price and Katie Lee of Shiny Media, Mat Toor of Dennis Publishing and James Rivington from Tech.co.uk, and was hosted by Peter Kirwin of Fullrun.

There was a run down on how each of the sites likes to be pitched to (send an email, don’t phone them – especially if it’s just a standard pitch, include quotes and unique pictures, use an interesting subject header), followed by a lively discussion on whether there is a difference between bloggers and journos (some of the panel felt bloggers had more principles than journos…. they shall remain nameless) and how the immediacy of blogging requires a good wireless connection and the press releases to be held off until after a press launch.  Don’t forget to provide some food at a launch either, Michael Parsons is particularly keen to fill his tummy and stop that free champagne from sloshing around his insides.  His poor liver is suffering.  Of course, that’s assuming that you can get a blogger to a launch in the first place – they are self confessed un-socialites. 

"Is blogging dying?" was a question that reared its ugly head once more.  As the panellists work for blog sites, it was unlikely they’d say yes, but there was a general consensus that the blogosphere is platauing (80 million blogs – the vast majority not regularly updated) and as huge amounts of information hit our RSS feeds, as consumers we’ll become more selective about what we’re reading.

There was lots of nodding and muttering among the delegates when the subject of measurement came up.  "Clients aren’t convinced by the audience numbers, or how they’re measured" was the cry from the audience.  On the contrary, said the panel, metrics are now easier to measure than ever.  Unique users and page view stats can be made available to PRs and they can be much more reliable than some of the more measurements used by more traditonal media.  Can they be fiddled?  Probably.  Can traditional media stats be fiddled?  Most definitely. 

So off we trotted to the fabulous Swirl Room for drinks, courtesy of Indigo Red, and some light banter.  I bumped into one of my PR agency clients who is "new to this blogging stuff" and asked me to recommend some PR related blogs to have a look at, so off the top of my head came Drew Benvie, Simon Wakeman, Stephen Davies, The PR Monkey, Strumpette and The World’s Leading.  Those are the blogs that are obviously stuck in the forefront of my consciousness, so sod what Technorati says, they rank highest in my little world and don’t look to be dying any time soon.

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Filed under PR, Social Media

Vlogging

On Tuesdays, I work from home.  This means I don’t spend 3 hours of the day in my car (hurrah!) and getting work done in a quiet, uninterupted environment – unless you count the cats fighting for space on my lap.  My boss is convinced that I spend every Tuesday in the pub, but my local doesn’t move with the times enough to have a wifi broadband connection so alas, I’m sat at my dining room table with my laptop and a pile of paper. 

It’s a great place for me to work on my latest projects – all will be revealed soon – which has resulted in me spending hours trawling through the internet looking at how social media has been used for marketing initiatives and recruitment solutions.  I’ve seen some really really bad examples, and some really really good ones, but this in particular made me smile:

http://www.youtube.com/profile?user=GooooTube

Well done Focus PR!  Engaging and light hearted, eyecatching vlogging at it’s best.

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Filed under PR, Social Media, Vlogging

PR Job Watch takes off!

Pr_job_watch Our Facebook group, PR Job Watch, is really taking off.  We now have over 100 members and with recruitment consultants and PR agencies signing up to advertise their jobs there there may finally be an easy place to see what’s happening in the PR job market.  You don’t have to join if you’re worried about your boss seeing you belonging to a job focussed group – just bookmark it and come back when you need us. 

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Filed under PR, Recruitment