PR Vlogs

Inspired by the Golin Harris vidos of their away days (as mentioned by Alex Pearmain), I had a quick scout around YouTube this morning for other PR vids.  Here’s a selection….

Golin Harris

Hill and Knowlton Graduates 2006
http://www.youtube.com/watch?v=9jhPJlIAfRc
(Embedding of this vid is disabled by request apparently!)

Edelman
Recruitment ad

Weber Shandwick
Multicultural communications insights

Burson Marsteller
A minute with Robert Leaf

Fleishman Hillard
FH Away Day

Cohn & Wolfe
Promo Piece

Borkowski
Borkowski Movey

Mark Borkowski Virgin Megastore video blog

Cake
Cake Showreel

Cake – This is what we do

Waggener Edstrom
Lunatic Fringe 2007

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Filed under PR, Vlogging

NetRep rears its head again

Those nice people over at Brands2Life sent me a link to this video today on behalf of their client Viadeo.  I’ve spoken a fair bit about net reputation and how it may enhance (or destroy) your chances of getting a job and this vid nicely illustrates some of the things I wouldn’t recommend putting on your Facebook, Viadeo or Linked-In profile.

That said, I’m not really having much luck with Viadeo, or Linked-In, these days, but then I don’t invest a lot of time in them and they’re rather clunky to get round.  My efforts seem to have wholey migrated to Facebook and until the other networking sites can convince me otherwise, my loyalty is likely to stay there.

I was particularly disappointed last week when the Sonia Veysey, Marketing Director at Viadeo, sent me an email saying she’d like to have a chat about new initiative networking for Viadeo, so intrigued I replied saying I’d love to talk to her about it.  Whereupon someone else emailed me and arranged to call me….and then never did.  I haven’t heard from them since.  Has anyone else had any success finding out what their networking initiative is?

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Filed under Social Media

PR Perspective – Stephen Davies

Inspired by Louise Triance’s "Interview with a Blogger" series, this week heralds the beginning of "PR Perspective".  Every Wednesday, Offer and Acceptance will feature a blogger from the heady world of PR.  Many thanks to Louise for allowing me to blatantly rip off some of her questions, and throw a few of my own into the mix.

 

Stephen_davies_2_4 To kick us off, we have Stephen Davies.  Stephen is the social media manager for online news distribution and monitoring company, webitpr. Prior to this he worked for the world’s largest independent PR firm, Edelman and leading consumer agency, Frank PR.  He currently lives in his native North East.

Stephen blogs at http://www.prblogger.com

How long have you been blogging?
I started blogging on April 20 2005 so I guess that makes me a middle-aged blogger by today’s standards.

Why did you start?
I wish I could say it was because I identified blogs as a new communication channel that would increasingly affect the PR profession but, alas, it was purely for self-promotion. I started my blog while I was studying a PR degree at the University of Sunderland to get myself known. Finding a job at a good agency is tough for any graduate so I saw it as a means to put myself out there and differentiate myself from others. It worked too. I got a job at Edelman which is one of the best agencies in the world.

Obviously the more I blogged and the more I read other PR bloggers I began to understand how they and other forms of social media were playing a part in PR and the overall communications mix. And like the name ‘social media’ illustrates I’ve met a lot of great people since.

Do you think blogging has helped your business?
Well I’ve never actually owned a business but the companies who I have worked for obviously see the benefits in it. The company I work for, webitpr, is an online news release distributor and work on behalf of a number of PR agencies and corporate clients in the UK and Europe. The whole point of what we do is to distribute clients’ news release to our large database of online media which includes blogs. So I would guess we’re doing the largest scale blogger outreach in the UK and Europe … Possibly the world.

So, yes, the blogosphere and the individuals participating in it do help our business.

What do you feel is the biggest challenge about writing a blog?
In a word ‘time’. Writing a blog is a slog (hey that rhymed) and often a solitary exercise so you’ve got to be prepared to put in the time.

Some people have tried it and fizzled out after a couple of months or, indeed, weeks even. Which goes to prove that blogging isn’t for everyone and often people do have lives to live in the real world.

Must admit, I’m finding it more difficult as times goes on and my work load in the regular day job increases. But as long as I keep connecting with new and like-minded people I’ll continue to do it.

What do you want your readers to know about you?
Um, er, that I want to look after endangered animals and bring about world peace?

Joking aside. On my ‘about’ page I clearly state that my blog is a perso-professional blog and by that I mean I’ll normally write in a professional capacity – but you might find the odd post that’s off topic. And if it is off topic I’ll try and put PR twist in it.

I think I’m pretty open on my blog and don’t take myself too seriously. And I reckon the people who kindly read my content (thanks mam) have a decent idea of what I’m like in the real world.

Obviously I wouldn’t put warts and all on my blog but I am pretty open.

Which other blogs do you read regularly and why?
I’m subscribed to many PR blogs and for fear of missing someone out I wouldn’t want to say. I will say, however, that my mate, Ben Ayers
(http://benayers.blogspot.com) who’s a publicist at ITV is a good read. His blog is a PR blog which focuses on broadcast media (as you’d expect given his job) and I think it’s quite a refreshing change from the norm. He’s a top bloke too.

If you knew someone was thinking about starting a PR related blog what advice would you want to give them?
Don’t do it! Are you insane? 🙂

I would say go for it, you have nothing to lose. Obviously take some time to find your writing style before you announce it to the world though. And please, please, please don’t announce it when you’ve only written one blog post.

Do you think Web 2.0 is having an impact on how PR is practiced?
Yes but there’s lots of hype. Newspapers still have an audience of millions, I, along with many others, still listen to the radio and my 10 year old nephew continues to watch a lot of TV. The day when we’re all Twittering one another and we’re all living our lives exclusively online is a long way away. If at all.

What’s the biggest challenge in PR?
Trying to explain to my parents what PR is. 🙂

What would be your advice to someone who is looking to embark on a career in PR?
If you’re looking for a good salary in a relatively short space of time you should choose a different profession. PR isn’t one of the best paid professions and it usually takes quite sometime with a lot of hard work in between before you’re making the big bucks. However, if you want to work with some smart, inquisitive, creative, media-savvy individuals who like nothing more than to socialise after a hard day’s work then step forth.

Call me biased but the PR industry is full of the most funniest and friendly people I’ve ever came across. Always loads of gossip and always time for a laugh.

Is there a question you wish I had asked you?
Yes: "What have you been up to at webitpr?" And I would have replied:

We have recently launched our (and the UK’s first) version of the Social Media News Release – a new kind of news (press) release catered for the online world. So far with excellent results.

You can read what we did with New York based agency, Converseon here: http://www.prblogger.com/2007/07/webitprs-social-media-news-release-for-converseon/

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Filed under Interviews with PRs

The Good, the not so bad and the ugly

With the launch of VlogYourJob just around the corner, I’ve been scouring the net for recruitment videos already online, and these are the ones I had to share!

The Good:
Connected Ventures put this online and had over 4 millions views, which resulted in countless CVs

http://vimeo.com/moogaloop.swf?clip_id=173714&server=vimeo.com&fullscreen=1&show_title=1&show_byline=1&show_portrait=1&color=00ADEF

Lip Dub – Flagpole Sitta by Harvey Danger from amandalynferri and Vimeo.

The Not So Bad:
Google.  A little long and very American, but not bad!

The Ugly:
Ernst & Young (in 2001 admittadly)…. I cringed and cringed and cringed….

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Filed under Recruitment, Vlogging

Is he your Facebook friend?

You can hardly turn a page of any paper without Facebook cropping up.  I’m a big fan – our PR Job Watch group now has over 500 members and over 110 jobs advertised.  Not bad!  We’ve made placements on salaries as big as £70k from candidates who have approached us through the group and I’ve made a few interesting contacts along the way.

Robber_clipart Tim Elkington picked some of his favourite Facebook stories in the press but it was this one on The Register which really caught my eye.  Beats waiting for the BBC to feature him on Crime Watch I suppose!

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Training Course Review – Don’t Become a Frog

A couple of weeks ago, Louise Triance of UK Recruiter asked me if I’d like a free place on Warren Kemp’s training course "Don’t become a frog, 250 tips for busy recruiters", in exchange she asked me to write a piece for the UK Recruiter Newsletter.  So I jumped at the chance.  And here’s the review:

The launch of the latest Harry Potter best seller wasn’t the only interesting thing going on at Waterstones in Piccadilly last recently.   Thursday afternoon saw me and a colleague fighting our way through west-end shoppers to the top floor of the book store to join 35 other delegates at Warren Kemp’s session on tips for top recruiters. 

My colleague had previously been to other training sessions with Warren, and rated him highly, so it was with enthusiastic anticipation that we stumbled into the room for a glass of champagne and a chat with some other attendees before the main event.  It seemed a good mix of experienced recruiters and new comers to the industry with plenty of chat about how competitive the recruitment industry is and how finding new and innovative ways of attracting talent are become more and more crucial.

Cue the start of the session. Warren is a charismatic and personable presenter who engaged the audience early on and kept our attention throughout, although there was a bit of random jumping about from subject to subject but that’s quite a good reflection of the book on which the course is based.  Promising to cover tips on clients, candidates, relationships and “being a better human being” he launched into tips on marketing your services, followed by how to build relationships with both clients and candidates and some handy tips on managing your work load (do the jobs you don’t want to do first, don’t put them off – it’s my new work ethic).  There was a fair amount of audience participation in the day asking for our ideas on what makes a good candidate, job or client and a bit of a “raise your hand if”… type approach (we discovered in one straw poll that 50% of recruiters were on Facebook, 43% on LinkedIn, 10% on ecademy and 0% on Xing, which is a good a representation as any!).

There was an opportunity for a cup of coffee and networking half way through the session (although plenty of us were on the phone or busily tapping away at emails on our Blackberries), and the chance to stretch our legs before finishing the session with some useful handouts on working out client and candidate audits and a quick sell from Warren on a training course in Barcelona (we are tempted!)

We were all given a copy of Warren’s book, “Don’t Become a Frog (250 tips for busy recruiters)” at the end of the day and I found myself reading it on the train home so the subject had gripped me enough to want to find out more.  The tip on how not to be a frog is number 164 for those of you that are interested!  I left the session feeling that there are definitely some tips I can implement at work and I’d recommend both the course and the book to other recruiters who are striving to make the best of their desk.

You can find out more about Warren’s training at http://www.recruitmentmatters.com/

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The Sunday Times 100 Best Companies

Indigo Red will be moving offices in the next couple of months.  My husband, who works for a removal firm, came with me to the office on Saturday to work out how much the move is going to cost us (his labour is free, but I’m not sure I could pay his work mates in kind). In a minor panic that he will realise my work life is not quite as organised as my home one, I had a bit of a tidy up of my desk on Friday.  Among the old interview notes and endless business cards I found a copy of The Sunday Times 100 best companies to work for, 2007.  It’s been lurking there since March as I had intended to blog about it, and somehow had slipped between an old pile of payslips and some HR trade mags.

So anyway, only a mere 5 months late and here I am ready to write about it.

I thumbed through it once more and scanned the list for PR companies.  Only 1 PR agency made the top 100, Hill and Knowlton, who scraped in at number 91.  Scanning through the piece on them there are some things which are unsurprising; the male/female ratio is 36:64 – still a considerably better distribution of the sexes than some agencies, and the average age of an H&Ker is 32.  There is considerable attention given to the free scoff and booze you can get there – free breakfast and free food after quarterly meetings, plus an onsite bar.  However, they score some of the lowest scores in the 100 in terms of work life balance, as nearly half the staff said they felt they spent too much time working.

Still, I wonder what the 88% that said they have fun with their colleagues are up to?

On a slightly different tangent, I also looked for recruitment consultancies.  There are a whopping 14 recruitment companies in the top 100, with Hill McGlynn & Associates topping the list at number 12.  Impressive numbers from the recruitment industry.

As these Best Company rankings are voted for by the employees, it begs the question are recruitment companies better at their own employment PR than the PR experts?

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Filed under PR, Recruitment