Why ‘How to get a job in PR’ includes PR practitioners AND academics

ImageI am just one person with one opinion.  I happen to think my opinion is valid when it comes to giving job hunting advice to entry-level job seekers – I have a lot of success of helping graduates securing their first PR positions – but it is by no means the ONLY opinion that matters.  That’s why when I was researching for ‘How to get a job in PR’ I decided that it was important to include the views of PR pracititioners.  Entry-level PRs need to hear from employers that the advice I’m giving them is sound, and it’s great to get tips from the horse’s mouth too.

But I didn’t stop there.  I decided to ask PR academics for their views too.  Very rarely do you see academics and practitioners quoted in the same article or book, but I think it’s absolutely essential that the industry pays closer attention to what academics have to say and that practitioners and academics work together to attact great talent to the profession. Continue reading

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Why I chose to self publish

The world of publishing is complex and seemingly difficult to break into. We’ve all heard the stories of how successful authors were turned away by agents and publishers dozens of times before they were signed up – including writers like Stephen King and JK Rowling.   Continue reading

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How to get a job in PR – Launch date announced

About a year ago, I started thinking looking around for a careers book to recommend to graduates and other entry-level job seekers.  Something that would tell them all about PR, and how to go about getting a job in the industry.  A quick search on Amazon revealed that there actually isn’t any useful books on the subject – so I decided to write one. Continue reading

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How to prepare for a PR job interview

interview prepThere are lots of articles around on interviewing skills, including mine here and here.  But what should you be doing to prepare for the interview before you even walk through the door?  Here are my top five tips on preparing for PR job interviews: Continue reading

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10 ways to start writing for a PR career

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Writing skills are highly prized by PR employers but if you’ve had three (or more) years of writing essays and dissertations, how do you go about changing your writing skills to be relevant to a PR career? Continue reading

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Ten tips for new graduates

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So you’ve just left university and you’re hankering after a job in PR.  What should you be doing?  Here are my ten top tips.  Continue reading

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How to explain job hopping and gaps on your CV

mind the gapOne of the things employers look for when recruiting a new member of staff, is how stable their work history is.  If a job applicant has jumped around from job to job over the last ten years, the recruiters first thought will be “why don’t they stick at anything?”  Similarly, if an applicant has a significant length of time out of employment, the recruiter may be suspicious about why.

When you’re in an interview, it’s often easy to explain away jumping jobs, or being out of work but you may not even get that far if you don’t make the reasons clear on your CV.

 

The first thing you should do is label any jobs that were short term contracts, seasonal work, or temp jobs, as such on your CV.  Make it really clear that the reason you left the job is because you were only employed on a contract basis.

If you were made redundant after a short period in a job, it’s OK to make a note of that too.  In the current economic climate redundancy doesn’t have the stigma that it had a few years ago, particularly if your redundancy was part of a large section of your firm being laid off rather than just your role being made redundant.

If you’ve job hopped because you’ve got bored in the roles, that’s much harder to justify and when you secure your next position you must think carefully about sticking it out for a decent length of time, even if it bores the socks off you. Similarly, repeatedly leaving roles due to a personality clash with a boss or team member can tar you with the “uncooperative” brush so it’s not wise to draw attention to why you left those roles if at all possible.

There are lots of reasons why you may have a gap on your CV.  The most common being taking time out to travel, raising a family, illness or bereavement.   Don’t leave those gaps on your CV blank – recruiters are a suspicious bunch and will think the worst – so make sure you clearly note what you were doing during those months or years.   If you have suffered with an illness it is important that you make it very clear that the condition has passed, you are fully recovered and it will not affect your ability to work.  If you took time out to raise your children, or simply to take some time away from work to reassess what you want to do with your career, then it’s a good idea to mention anything you have done to stay in touch with the industry.  Do you still have a good network of journalists in your little black book?  Do you read industry publications?  Have you take any courses to update your work skills?

By making it clear that the gaps are not anything untoward, it gives you a much better chance of getting to the interview stage where you may find the interviewer is sympathetic to your situation.

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