The trick is to write content that other people will want to share, and the easiest way to get someone to share something is to write something about them. This may involve a bit of legwork first – asking for quotes from various people – but you might be surprised at how generous PR folk are when it comes to giving comments. Continue reading
Tag Archives: writing
I’ve made a few resolutions myself: lose weight (ahem, I make this resolution every year but one year I’ll crack it, right?), write and publish two more books, and network with more PRs and academics. It’s not a long list, but each of those things are pretty hefty goals and I work best when I have something to aim for.
If you’re still pondering your resolutions for this year you might want to consider making them career-oriented. Here are a few ideas to get you started. Continue reading