Tag Archives: Stephen Waddington

Taylor Bennett Foundation appeals to PR community

TBF TraineesThe Taylor Bennett Foundation has been around since 2007, and is widely regarded as being at the forefront of taking action on the lack of ethnic diversity in the PR industry – in other words, we get results.

In the world of non-profits we’re considered a small charity, with an annual turnover of less than £300,000 a year. Much of our funding comes from our generous PR agency sponsors but that only covers about half the cost of running the organisation, our training and mentoring programmes, and supporting our alumni. We have to fundraise for the rest. To expand our programmes and increase the number of young people we help, we have to fundraise even more.

So when Stephen Waddington offered to brainstorm ideas for fundraising in his influencer session at #PRFest, my colleague Anne jumped at the chance to ask if the Foundation could be the focus of that work.

As you’d expect with a room full of creative comms people, lots of ideas came out of that session. Some we have used successfully in the past, some we have previously discarded as non runners, but one idea in particular struck us as something we’d not yet had a bash at and so, we’re giving it a go.

The Taylor Bennett Foundation 10th Anniversary Fundraising Appeal was born.

We’re aiming to raise £50,000 by the end of the year with our Just Giving campaign which will enable us to continue to run four training programmes next year, expand beyond London and launch a profile raising campaign in BAME communities to promote PR as a viable career choice.

Everyone I talk to about the Foundation tells me what great work we do, that the industry needs us, that the graduates need us and that we are making a difference not only to the diversity in communications, but importantly offering opportunities to young people who would otherwise not have access to PR as a career.

We have honed our programmes so that they get fantastic results. Over 70% of our alumni work in communications. Over 700 graduates have attended our assessment days and had detailed feedback to help with their job searches.

We have the skills, knowledge, passion and experience to deliver brilliant teaching, mentoring and work experience to BAME graduates, but none of it is possible without the funding.

So we are asking you, the PR industry, to demonstrate your commitment to improving diversity in the industry by digging deep and giving to our fundraising appeal. Your donation will make a real difference to a young person’s life.

Thank you.

You can donate to the Taylor Bennett 10th Anniversary Fundraising Appeal here.

This blog has also been published on #PRfest

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Filed under Diversity, Graduates, PR

Stephen Waddington – Brand Vandals

I stumbled across this lecture by Stephen Waddington from last year and it’s worth checking out whether you’re looking to start your career in PR or whether you’re a seasoned practitioner.  He explores the impact of social media across business, practice and academia.

Also, take note of his advice right at the start of this video – if you want to work in PR, write a blog.

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Filed under PR, Social Media

Why ‘How to get a job in PR’ includes PR practitioners AND academics

ImageI am just one person with one opinion.  I happen to think my opinion is valid when it comes to giving job hunting advice to entry-level job seekers – I have a lot of success of helping graduates securing their first PR positions – but it is by no means the ONLY opinion that matters.  That’s why when I was researching for ‘How to get a job in PR’ I decided that it was important to include the views of PR pracititioners.  Entry-level PRs need to hear from employers that the advice I’m giving them is sound, and it’s great to get tips from the horse’s mouth too.

But I didn’t stop there.  I decided to ask PR academics for their views too.  Very rarely do you see academics and practitioners quoted in the same article or book, but I think it’s absolutely essential that the industry pays closer attention to what academics have to say and that practitioners and academics work together to attact great talent to the profession. Continue reading

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Filed under Books, PR