Category Archives: PR

Practical ways to increase diversity in PR

 

This week The McGregor-Smith Review on race in the workplace was unveiled.  The headline of the report is ‘The time for talking is over. Now is the time to act’ and I couldn’t agree more.

The Taylor Bennett Foundation is cited in the report (p27 & 42) as a best practice case study and it says “The Foundation is a model for how other industries can engage with the imperative of diversity and the challenge of recruitment.” Quite right too. Continue reading

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Filed under Diversity, Graduates, PR, Recruitment

How do you measure effective work experience?

Work ExperienceRecently the Learning and Work Institute commissioned a consultation with the Department of Education which revealed there is some confusion over “what effective practice in work placements looks like”

When talking to employers in the PR industry, my experience is that they are keen to offer work experience placements to school aged children, and internships or apprenticeships to school leavers/graduates. Employers know that to secure the future of their industry they need to invest in junior talent and encourage the next generation to get PR experience. Continue reading

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Filed under Careers, Graduates, PR

UnAwards 2016 – what next?

A couple of weeks ago I went to Birmingham for the first time ever to attend the Comms2Point0 UnAwards 2016.

UnAwards are not like the usual glitzy Grosvenor House affairs.  This was much more casual – held in a cinema with sweets to watch a movie with. It was a pretty full house and it was really clear to see that the comms industry is thriving with some really interesting and innovative campaigns being show cased.

To top it all off, I won the 2016 award for diversity, sponsored by the NUJ. Continue reading

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Filed under Diversity, Personal, PR

10 starter subjects for PR blogs

starter blogging ideasIf you’re looking to break into PR, one of the easiest ways to build a network online and raise your personal profile is to write great content and share it on social media.

The trick is to write content that other people will want to share, and the easiest way to get someone to share something is to write something about them. This may involve a bit of legwork first – asking for quotes from various people – but you might be surprised at how generous PR folk are when it comes to giving comments. Continue reading

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Filed under PR, Social Media

6 habits of highly successful PRs

6 habits of highly successful PRsI’m currently mid-way through delivering the current Taylor Bennett Foundation programme. We’re also about to publish our impact report, which spells out in stark figures the outcomes we’ve achieved over the past nine years including this astonishing statistic: 93% of our alumni are employed – 81% of which are working in PR & communications. That’s pretty good going.

 

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Filed under Diversity, Graduates, PR

50 UK Female PR Bloggers

50 Female UK PR BloggersEarlier this week Vuelio published their annual ‘Top 10 UK PR blogs list‘.  It’s a great list – I read the vast majority of the blogs on it (although one was completely new to me which is always exciting to find). Stephen Waddington and Neville Hobson top that list – and both are brilliant bloggers so it’s well deserved, but in an industry dominated by women, I was staggered that not a single one of the ten was female.  Continue reading

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Guest blog: Six months in the life of a foreign PR job hunter – Andra Miclaus

six months in the life of a foreign PR job hunterAs a PR graduate in Romania, with some experience in event management whilst a student, I moved in the UK a couple of years ago knowing that landing a job in PR would be a mission. Fresh out the plane, I got a job in customer services offering advice on several Government green initiatives. I learnt all the bells and whistles about solar energy and ground source heat pumps. Within six months of my employment, I was the first on the list to had exceeded all targets therefore, I was asked to apply for the team leader vacancy made available. Continue reading

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Filed under Careers, Guest blogs, PR