Category Archives: Social Media

10 starter subjects for PR blogs

starter blogging ideasIf you’re looking to break into PR, one of the easiest ways to build a network online and raise your personal profile is to write great content and share it on social media.

The trick is to write content that other people will want to share, and the easiest way to get someone to share something is to write something about them. This may involve a bit of legwork first – asking for quotes from various people – but you might be surprised at how generous PR folk are when it comes to giving comments. Continue reading

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50 UK Female PR Bloggers

50 Female UK PR BloggersEarlier this week Vuelio published their annual ‘Top 10 UK PR blogs list‘.  It’s a great list – I read the vast majority of the blogs on it (although one was completely new to me which is always exciting to find). Stephen Waddington and Neville Hobson top that list – and both are brilliant bloggers so it’s well deserved, but in an industry dominated by women, I was staggered that not a single one of the ten was female.  Continue reading

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Social Media Streamlining For The New Year

likeAs it’s the first week back after Christmas, I’ve a stack of emails to answer from over the holidays.  At the Taylor Bennett Foundation we ran four programmes back-to-back last year and this has been my first chance to catch my breath before we run our next programme in the spring. We’ve also had to move out of our office space and don’t have a new one to move into so all our office equipment is currently in storage.

I already work from home a fair bit, but Continue reading

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49 Great PR People on Twitter Chosen by Graduates

twitterHot on the heels of my 50 PR Blogs Chosen By Graduates blog post, I asked the current batch of Tayor Bennett Foundation trainees to each list their ten favourite PR people on Twitter.  Links to the grads’ Twitter accounts and blogs with their reasons for their choices are below, followed by the full list (which you can follow here).  I gave them free reign, so absolutely no guidance in terms of who I rate on Twitter.  There’s also this handy list of PR influencers by Lissted – which I also didn’t tell them about before they put their lists together.

Interestingly in this and both the PR blogs list, there are few geographical boundaries.  The PR practitioners chosen are based not only in the UK, where the graduates are, but also North America, Australia and Asia.  Perhaps a sign that entry-level pracitioners don’t care where you are if you have something interesting to say, and that they already value global opinion and ideas.

By the way, these six (really fabulous) graduates leave the Foundation’s PR training programme in mid-November and are about to start job hunting so if you need bright, well-trained grads to join your PR agency or in-house comms team give me a shout.

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50 PR Blogs Chosen By Graduates

Recently I asked the Taylor Bennett Foundation PR trainees to pick their favourite PR blogs and this is the list they came up with – all worth checking out especially if you’re just about to embark on your first PR job, but even if you’re a seasoned PR practitioner.

There were 8 grads and they chose 10 blogs each – some overlapped bringing the final total down to 50.

Tofayal – interning at Cohn & Wolfe (here’s the reasons for his 10 choices)
Sheeraz– now working at Perception PR
Raz – now working as a media planner at Nickelodeon
Hannah– recently interned at Bell Pottinger
Kerrie – interning at Luther Pendragon
Pritpal – now working at MHP Communications (here’s the reasons for his 10 choices)
Ndela – now working in comms at One Housing Group
Kiran – now working in comms at Royal London Group Continue reading

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Stephen Waddington – Brand Vandals

I stumbled across this lecture by Stephen Waddington from last year and it’s worth checking out whether you’re looking to start your career in PR or whether you’re a seasoned practitioner.  He explores the impact of social media across business, practice and academia.

Also, take note of his advice right at the start of this video – if you want to work in PR, write a blog.

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PR books on Pinterest

I finally found a good use for Pinterest! Here’s my selection of PR books to add to your library:

Some interesting reads there, including a novel and a biography.

If you want to check out my other boards they’re mostly decorating/interiors/recipes – I was going through a “home” stage when I set up Pinterest.

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Recommended PR Reading

I’m often asked which are the best books on PR.  There are HUNDREDS to choose from, but here are some of the best from the cheapest to the wallet crushing.  Some are academic texts, some are ‘guides to’, one is a novel and the others are not strictly PR but are relevant nonetheless.

Why You Can’t Ignore Social Media In Business by Victoria Tomlinson.  FREE

Thank you for Not Smoking by Christopher Buckley. £5.60

The Tipping Point by Malcolm Gladwell.  £6.03

How to Do Everything with Podcasting by Shel Holtz and Neville Hobson.  £7.50

PR Power: Inside Secrets From The World Of Spin by Amanda Barry. £7.69

Brilliant PR by Cathy Bussey.  £8.35

Brand Anarchy by Steve Earl and Stephen Waddington.  £9.09

Share This: The Social Media Handbook for PR Professionals by the CIPR Social Media Panel. £14.44

PR Today by Trevor Morris and Simon Goldsworthy.  £16.32

Exploring Public Relations by Ralph Tench and Liz Yeomans.  £37.71

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Who should you be following?

Followtwitter

If you work in PR and you’re on Twitter, there’s a good chance that the people you follow are a mixture of colleagues, acquaintances and recommendations. How do you go about finding the really influential players in the industry, and which are the accounts with the most interesting tweets?  Here’s our short guide to who’s who.

PR People: This Peer Index list compiled by Andrew Bruce Smith is a good place to start.  Based on the PR Week Social Media Power Players list, originally published in February 2011, it is a comprehensive guide to those PR folk with a strong social media presence. Another list from Andrew is those listed in the PR Week Power Book.

Agencies:  Jon Priestly has listed the top UK PR agencies

Journalists: Stephen Davies has a great list of over 300 journalists which is worth checking out.

Jobs: For jobs in PR there are a number of Twitter accounts worth following including @UnicornJobs@PRJobsLondon, @vox-popPRcareers and @UKYoungPR.

Industry news: To catch up on the latest PR news @therealprmoment, @communicatemag, @Gorkana, @PRWeekUKNews, @Holmesreport, @esPResso_prnews and the PR Daily. 

Industry bodies: @CIPR, @PRCA_UK and for industry news on cultural diversity @Ignite_UKPR.

And of course, you should all follow me

 

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Using Social Networks for Job Hunting in PR

Socialmedia2
The world of recruitment is changing.  More employers and recruitment agencies are turning to social media to find PR talent.  If you are looking for a job in PR how should you be using social media tools to find your next role?

 

Facebook

I wouldn’t recommend having an open profile on Facebook.  Most people use Facebook for keeping in touch with friends, family and the occasional colleague and are more inclined to write things on their status updates that potential employers would not be impressed with.  If you are going to make your profile completely open stay away from status updates that say “I hate my boss”, “God, work is boooooring” or “completely hungover, cannot be arsed to go to work so am pulling a sickie”.

If your profile is secure employers can’t search for you, but that’s okay.  There are other ways to use Facebook to network.  There are a couple of groups you should join; PR Job Watch and The PR and Communications Network.  If you are not currently employed put a note up on the wall saying what your areas of experience are and what you’re looking for.  You can also have a look at the posts from employers who are looking to hire their next PR.

Twitter

First of all, sign up!  I am constantly amazed by how many PRs are still not on Twitter.  It’s an amazing source of breaking news and a brilliant way for you to network with your peers without having to step out of your front door.  Follow the right people. If you haven’t a clue who they are then this list of social media power players should help.  You should also follow some PR recruitment agencies who will regularly tweet their jobs (Unicorn Jobs is @UnicornJobs) Then get yourself known.  Tweet regularly and retweet other people’s comments when you think they may be useful.  Once you are part of the PR tweeting community you are much more likely to be approached by a recruiter about a new role.  You could also follow the hashtags #PR and #PRjobs which will throw up a surprising amount of jobs that you won’t see advertised elsewhere.

LinkedIn

This seems to be the tool that most people are confused about.  LinkedIn is probably the most formal of all the networking sites and as such can be really useful when looking for new jobs.  Set up a profile making sure that you give details of all your past employment – it acts like an online CV and gives potential employers a chance to check out your skills and experience.  Unlike Facebook you should make your profile public, making it easier for recruiters and head hunters to find you.  Then connect like crazy.  Add everyone you have ever worked with, friends, family and acquaintances.  The more connections you have the more likely it is that a recruiter will be able to find you.  LinkedIn’s job search engine is worth a go too.  When you view the results concentrate on the ones that you are no more than two degrees away from – which means you know someone who knows the person who is hiring and will therefore have a better chance of being able to get in touch directly with the hiring manager.  You can also search for a specific company and see what jobs they currently have posted.  You will also be able to see their recent hires so if you are feeling brave you could get in touch with them and ask how they got their jobs there – if nothing else it might lead to a new connection.

 

 

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