Yesterday a young women, Asma, who is currently reading my book, How to get a job in PR, tweeted me to say she’s enjoying it and is going to write a review. All authors will tell you that reviews (good and bad) are the most useful thing you can give them, so I was chuffed she’s planning to make the effort to write one.
On her Twitter bio she described herself as an ‘aspiring tech PR’, so I thought I’d throw it open to my own PR community to see if anyone had any tips for her, and they really delivered.
It was such helpful advice I thought others might find it useful too, so here it all is:
I had a bit of advice of my own to throw in too.
If you have any more useful thoughts for Asma do drop her a tweet.
Something was different this year. Several of the agencies specifically said about their internships that interns would not be expected to make tea, and one said interns aren’t sent to do the coffee run.
When talking to employers in the PR industry, my experience is that they are keen to offer work experience placements to school aged children, and internships or apprenticeships to school leavers/graduates. Employers know that to secure the future of their industry they need to invest in junior talent and encourage the next generation to get PR experience. Continue reading →
I’m currently mid-way through delivering the current Taylor Bennett Foundation programme. We’re also about to publish our impact report, which spells out in stark figures the outcomes we’ve achieved over the past nine years including this astonishing statistic: 93% of our alumni are employed – 81% of which are working in PR & communications. That’s pretty good going.
James at Graduate Job Podcast interviewed me recently. We talked about what graduates need to do to get a job in PR (and the best kind of tea to drink). He asked me lots of the questions that graduates ask – what’s a good CV? What skills do you need What’s a decent cover letter? How important is work experience? – so it’s really worth checking out if you’re applying for PR roles.
One of the things I’m most often asked about is the importance of internships. Do you really need experience to get into PR or can you go straight onto a graduate scheme? In my experience, it’s absolutely vital that you have previous PR experience before applying for an entry-level job in communications. One of the things I often advise those job hunters to do is to look at the PR Week top 150 agencies and start looking for work experience, internships, apprenticeships and graduate schemes offered by those firms.
So to kick 2015 off in style I’ve done the hard part and trawled through websites to bring you the top 150 companies’ internships, apprenticeships and entry-level opportunities in this handy list.
For an detailed look at careers in the PR industry including how to write a decent CV and cover letters buy my book: How To Get A Job In PR
Interestingly in this and both the PR blogs list, there are few geographical boundaries. The PR practitioners chosen are based not only in the UK, where the graduates are, but also North America, Australia and Asia. Perhaps a sign that entry-level pracitioners don’t care where you are if you have something interesting to say, and that they already value global opinion and ideas.
By the way, these six (really fabulous) graduates leave the Foundation’s PR training programme in mid-November and are about to start job hunting so if you need bright, well-trained grads to join your PR agency or in-house comms team give me a shout.
I’m a fan of infographics. They may be a bit old hat these days but I think they can be a really striking way of presenting information. I had a bash at doing one for ‘How To Get A Job In PR’ and this is the result. It’s surprisingly hard to get across the tone and content of a whole book in one infographic!