Why we’re quaking about Second Life

I don’t want to bang on about this, but I’ve had my boss on the phone this afternoon congratulating me on making my first tentative steps into blogging and Second Life reared its ugly head again.  Apparently, he’s been investigating the virtual world and happened to bump into Neville Hobson on his travels.

Neville was one of the speakers at Delivering the New PR on Friday, causing much discussion around Second Life and the launch of his virtual business crayon.  While some of the delegates questioned WHY anyone would want to spend real money on a pair of virtual jeans, others it seems (my boss included) are intrigued to know how it could benefit them – particularly in business.

As head hunters, we spend much of our lives in hotel lobbies and coffee shops trying to remain as anonymous as possible and interviewing potential candidates.  In Second Life, anonymity is assured and a virtual coffee is possible at the click of a button. 

I do question though whether chemistry is something you can measure when not meeting someone face to face.  When a CEO says to me "so tell me, what’s X like as a person" I don’t think I’m going to be able to say "well his avatar is pretty funky" and still be taken seriously.

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